Introducing MarTech
MarTech offers cutting-edge SaaS technologies powered by advanced AI. Our platform empowers marketing service industries to enhance their capabilities, understand their customers, and optimise marketing efforts. Discover how MarTech can transform your customer experiences and boost returns on omni-channel campaigns.
Innovative Technologies
MarTech offers innovative SaaS technologies, driven by powerful AI, tailored for the marketing service industries.
Enhanced Capabilities
MarTech solutions support and enhances the capabilities of agencies, consultancies, and data services companies.
Data Solutions
Our platform provides robust customer data solutions, helping organisations understand their customers better.
Personalised Experience
MarTech enables businesses to personalise customer experiences, improving engagement and satisfaction.
Campaign Optimisation
MarTech optimise returns from omni-channel marketing campaigns, ensuring effective and efficient marketing efforts.
AI Marketing
MarTech's AI technologies revolutionise marketing by providing cutting-edge solutions for data-driven decision-making.
Customer Data Platform (CDP)
Our Customer Data Platform (CDP) is designed for mid-scale organizations, allowing you to unify data from customers’ online and offline activities, gain invaluable insights into their purchasing habits, activate campaigns, and identify the most effective marketing channels.
Key Features
Identity Resolution and Single Customer View (SCV)
A single view of the customer is enabled by a combination of data ingestion, identity resolution, and engineered data. CDP ingests data from online and offline sources and accommodates reengineered data fields in the data schema.
Customer and Campaign Metrics
Built into CDP are seven types of marketing metrics, including customer lifetime value, marketing attribution, and campaign performance. Access detailed reports on all outbound marketing campaigns with just a few clicks.
Marketing Attribution
Rather than relying on first or last-click metrics, CDP uses AI to attribute weightings to each event and allocates the value of each sale back to preceding events. This creates detailed attribution reports showing each direct channel's contribution to a sale.
Custom Audiences
Create custom audiences for all forms of direct marketing communications and activate them across required channels. Use segment definitions for batch or trigger campaigns across multiple channels, including website, email, and paid digital.
Dashboards
Customize dashboards for each team member and configure them within Microsoft Power BI for advanced data visualization. Alternatively, export the data to your preferred visualization tools. In all cases, single customer view data can feed into your reporting dashboards.
GDPR Compliance
CDP automates GDPR handling. The permission portal captures and stores customers’ GDPR consent data and facilitates customer requests for Subject Access and the Right to be Forgotten.
Platform Benefits
Unified Customer Overview
Real-Time Metrics
AI-Powered Ecosystem
With CDP, you can streamline your marketing efforts, make data-driven decisions, and achieve greater marketing effectiveness.
Marketing Attribution
Our Marketing Attribution feature, which could be offered as a part of the CDP suite, meticulously analyzes every step of the customer journey. It gathers disparate data, creates individual sales journeys, and automatically builds a table of every marketing event preceding each sale within a 90-day period.
Using machine learning, we automatically attribute weightings to each event and allocate the value of each sale relative to the events that led up to it.
When you add the costs, the platform calculates your ROMI for each channel, every month. You will even see which channels work best in combination.
Here is what we offer
- Comprehensive Coverage: Our attribution covers all direct and indirect, online and offline channels.
- Omni-Channel Integration: We link customer journey-based attribution to econometrics for indirect channels like TV and press, delivering comprehensive omni-channel marketing attribution.
- Performance Reviews: We provide an online attribution platform and hold monthly client meetings to review marketing performance and suggest improvements for your ROMI (Return on Marketing Investment).
- Up-to-Date Reporting: All reports are available online with information accurate up to midnight on the previous day.
- Event Scoring: We uniquely score every event in each customer journey, evaluating its contribution to initiating, holding, or closing a sale.
- Detailed ROMI Reporting: We report on ROMI by channel and by month, allowing you to understand the effects of seasonality.
- Customizable Segmentation: Filter reports by customer segments to understand how new and existing customers behave differently and what high-value customers respond to compared to low-value customers.
- Tailored Algorithms: Our attribution algorithms are trained on your historic data sets, avoiding generalized rules and providing more accurate weightings for each step in the customer journey.
Marketing Attribution Econometrics (MMM) is used in conjunction with Multi-touch Attribution when
indirect channels like TV or press need to be attributed alongside direct channels. MMM answers the
performance of all channels and enables projections of the impact of increasing or decreasing spend in
specific channels. Our platform pioneers a methodology for combining MTA and MMM results, providing
an omni-channel view of marketing performance.
HAS Digital MarTech Vs Google Analytics
Why is HAS Digital’s solution superior to Google’s solution?
Whether you are using Google Ads or the new or old version of Google Analytics, they have well-documented flaws – namely inaccuracy and incompleteness. Google Ads uses the last Google Ads click, but Google Analytics uses the last click across all channels, so over-reports as it does not take into account other channel’s contributions.
Google recognises that this is an issue and has developed Google Analytics 4 (GA4) to replace the previous version called Universal Analytics – but this will not solve the core flaws. GA4 will use black-box algorithms and again will not take into account all marketing activity. Google is sampled and segments cannot be applied retrospectively for analysis.
Google does not use first-party data or individual identifiers, so it cannot be joined to other data sources of marketing activity.
Data Science
Data Science may seem intimidating, but it is key to successful marketing and profitable growth. Today’s customers share more data with businesses than ever before, interacting with multiple brands across various channels and touchpoints.
Data Mining
To boost your bottom line, we help you:
- Effectively mine this data
- Unlock its full potential and turn it into marketing ‘gold’
Outsourced Capabilities
We offer fully outsourced insight and analysis capabilities for:
- Strategic decision support
- Detailed performance analysis
Service Range
Our services include:
- Ad hoc data science projects
- Building entire outsourced insight and analytics departments for medium to large companies
Expertise Leverage
By leveraging our data science expertise, you can:
- Unlock the potential of your data
- Gain deeper insights into customer behavior
- Drive more effective marketing strategies
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